Building a brand is take time for a small business if you have a tight budget. But building trust is tougher than what you could even imagine. How can you make new customers to trust your brand right away? By using an influencer to tell their followers about your brand and why it matters to them, they will feel comfortable buying from you. Which is why influencer marketing should be one of the most important parts of your marketing plan.
Here are 3 benefits to use influencer marketing for your small business.
#1. Build trust
An influencer can help brand build trust as he/she recommended your brand by reviewing the product or service live on a social media platform. People may not trust what you have to say about yourself, but they do trust what influencer have to say about you.
According to Nielsen: The most credible advertising comes straight from the people we know and trust. More than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family. But trust isn’t confined only to those in our inner circle. In fact, two-thirds (66%) say they trust consumer opinions posted online—the third-most-trusted format.
#2. Grow brand awareness
Influencer marketing provides you a chance to show up your brand to people you do not know yet. Most of the people have a low trust in ads, so they use ad-block software to stop the ads targeting them. Instead, people turn to the opinions of influencers over impersonal ads.
Research shows that nearly 90 percent of Millennials are actively using more than two devices a day and a half are interact with their networks or influence buying decisions. Over half of them are quite loyal to their favourite brands.
#3. Increase ROI
Influencer generally has a large following on a social media platform or many social media platforms. They can put the product or service and influence their followers to make a purchase decision.
A study shows that 43.5% of Millennials use social media to spread the word about products or services. This has given the chance for brand recommendation to their network and the opportunity to make more sales.
Digiday shared infographic of the anatomy of a social media influencer, sponsored content by Viacom below.
Influencer marketing: Statistics you should consider
eClincher has provided some interesting statistics about influencer marketing that you should consider when planning an influencer campaign for 2018. Here are some of them.
- 84% of all marketers created influencer campaigns this year, and this number is going to be even higher next year.
- 70% of millennial consumers are influenced by the recommendations of their peers (Collective Bias).
- Facebook is the most influential social media channel with 19% of consumer purchase decisions (Pew Research Center)
- The marketing channels with the least amount of influence are digital ads (4.5%), print ads (4.7%), and TV ads (7.4%)
- YouTube is the second most influential social media platform with 18% influence.
- 60% of consumers have been influenced by a social media post or a blog review while shopping at a store.
- Tweets by brands increase intent to purchase by 2.7x.
- When combined with tweets from influencers, purchase intent goes up by 5.2x.
Small businesses can use influencer marketing to boost their sales and growth. The most important key is you must understand how the influencer marketing works and how to choose the right influencer in your industry. The unexpected benefits of using influencer marketing are customer loyalty and building relationship. To gain those benefits effectively, you will need the best digital tools.